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Fero.Ai is a startup in the freight-tech space, makers of advanced Ai systems for supply chain orchestration. They are bringing Ai powered coordination to the global freight ecosystem through their innovative products that replace human intervention with intelligent machine systems, equipping the sector for the 4th industrial revolution.

Dubai, UAE, September 30th 2020

Fero.Ai, popularly known as ‘that company who’ve built the world’s 1st Siri/Alexa for freight & logistics’ and formally defined as an enterprise SaaS venture that has built advanced freight automation, optimization & orchestration products using narrow Ai systems, has just announced robust global expansion plans, starting with India this month.

This move has come with their selection in the 2020 Microsoft for startups accelerator program for high-tech startups.

“Microsoft for Startups is a free, global program dedicated to helping B2B startups successfully scale their companies. We were really impressed with the passion the Fero.Ai team has for bringing the power of Ai to the freight & logistics space, and we look forward to supporting the impact that the team has envisioned”, said Roberto Croci, Managing Director, Microsoft for Startups MEA

Fero.Ai’s products are built to cater to all scales of businesses across the different types of stakeholders in the ecosystem; right from providing plug & play uberization for large freight forwarders to their IVA (Intelligent Virtual Assistant) creating autonomous collaboration / coordination / communication channels for a direct shipper running last mile or distribution operations.

90% of the calls, messages and emails exchanged in freight are done for data gathering and dispersal, be it for rate discovery, quotations or status updates; making the ecosystem prone to data drop, delays and errors, it was an obvious choice to start our automation journey by tackling these redundant tasks. TiA, the world’s 1st intelligent virtual assistant for freight, empowers teams with conversational Ai to automate repetitive, coordination tasks, says Abhinav Chaudhary, Co-founder & CEO, Fero.Ai

At the core of Fero/Ai’s products lies the belief that supply chains still remain broken due to lack of hyper connectivity between all the moving parts, stakeholders; and that there are only 2 means to solve for this, 1st through technology and 2nd through human intervention. The industry has been deploying the latter as a baseline for all developments since decades now, bringing along the necessary evils of inconsistency, errors, data leaks, restricted processing inventories and archaic user experience.

To optimize hyper connectivity through technology we have built products that eliminate tech siloes, decrease onboarding struggles and increase adoption through integration and intuitive usability. We have consciously adopted the path of device-agnostic solutions. TiA can be accessed on any smart device. We will be using our partnership with Microsoft to prepare our tech infra to support advanced computing capabilities and exponential scale up, says Arjun Bhasin, Co-founder & CTO, Fero.Ai

Fero.Ai’s customers are able to cut the effort spent by their pricing teams on rate discovery by 70%, operations teams save time spent on bidding and trip updates by 50% and 100% improvement in visibility and usability. TiA seamlessly integrates with all major freight ERPs, forming a lateral automation layer that eliminates tech and process siloes while supercharging teams with the power of automated collaboration.

All thanks to the MfS MEA team, we are excited about becoming part of a larger tech ecosystem. The advanced Ai space in the region is also rapidly evolving and requires a support structure to enable the trajectory. The MfS team exactly understands the needs of hyper-growth tech ventures, says Naseer Ahmed, Co-founder & CSO, Fero.Ai

The Fero.Ai team, comprised of experienced logisticians, technologists and venture experts, can be reached on TiA@Fero.Ai for conversations about anything freight and technology.

Fero is a B2B SaaS global play in the freight & logistics space. Fero, uses advanced Ai systems such as, Narrow Ai, Speech Recognition & Natural Language Processing, Machine Learning and Computer Vision to build technology solutions that automate manual coordination/intervention to optimize processes. The Fero product suite has different products suited for the various types and sizes of stakeholders in the freight & logistics spectrum. www.Fero.Ai

Ms Aakriti D
Business Intelligence & Strategy @ Fero.Ai
Mobile : +971 56 411 9767
Emails :

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